I’m a Celebrity get me out of here (pic: ITV)
Jessica-Jane Clement may be the least famous celebrity in this year’s jungle line-up but as the only woman under 30 she’s already bagged the lion’s share of the publicity.
The Real Hustle star and model has packed three bikinis which, pound for pound, could easily turn out to be a more profitable investment than any that Lord Sugar or Peter Jones have ever made in their lives.
Also hoping to boost their celebrity stock in this year’s bugathon are TOWIE star Mark Wright, McFly’s Dougie Poynter, Lorraine Chase, Freddie “I didn’t really eat a hamster” Starr, ex-Olympic javelin thrower Fatima Whitbread, Benidorm actress Crissy Rock, retired jockey Willie Carson and actress Stefanie Powers, who, I have only just realised, is a completely separate person to Stephanie Beacham. See – she’s more famous already!
But the I’m a Celebrity effect can work in reverse too. And, as the stars settle into camp tonight, we’re hoping for his sake that Antony Cotton won’t turn out to be this year’s answer to the Incredible Fainting Gillian McKeith. the Corrie star has admitted to being afraid of flying, heights and claustrophobia which is practically asking to be locked in a crate and dangled from a helicopter while Ant and Dec giggle encouragement from a safe distance. We wish all of them the best of Aussie luck.