Marketers haven’t always had it easy. there was once a time when they had to struggle and go through grueling and time-consuming processes like demographic information researching and market segmentation. This was during the internet era of Web 1.0. those were dark, dark times for marketers all over the world. they needed someone, or something to help them make it through. they needed a savior.
People started to criticize Web 1.0 for being too inclined with HTML while it doesn’t even consider important aspects like the establishment of social connections and social interactions. People wanted a new web platform to make up for all the restrictions, limitations and deficiencies. then came the savior that internet marketers were asking for. then came the dawn of a new internet era: the Web 2.0 and social bookmarking era that was hell bent on making social connections and networks among the members of the community.
Web 2.0 refers to a website that performs unique and attractive functions. these sites’ main focus is to establish social connections and networks among the internet users of the world. Social bookmarking is a process in Web 2.0 that involves the saving or storing of relevant bookmarks on to social bookmarking websites, and the tagging of these bookmarks with the appropriate keywords that would let users search for and locate them with ease.
These two innovations have greatly benefited internet marketers around the world. But they have also contributed so much to the community in general. For one, Web 2.0 and social bookmarking have made the process of communication and interaction for people from different parts of the world much easier. these innovations have also made it possible to search for and locate information on the internet with ease. This was because of tagging which is also known as folksonomy.
As for internet marketers, their lives were made so much more easy and peaceful because of the emergence of Web 2.0 and social bookmarking. Because of these innovations, internet marketers don’t have to worry about doing tedious demographic researches and trying to segment markets as Web 2.0 and social bookmarking does all these for them Internet marketers could just skip those processes and focus on analyzing the demographic information provided to be able to determine consumer tastes, preferences, wants and needs. Internet marketers would find it very easy to develop strategies and techniques to help them market their businesses to consumers more effectively.
Web 2.0 and social bookmarking also allows marketers to advertise their business to millions of people in their networks. This would lead to increased web traffic, increased page rankings, and of course increased profits for the internet marketer.
In short, Web 2.0 and social bookmarking gives internet marketers the ability to enjoy tremendous awards while lessening their work at the same time. these innovations are truly saviors to internet marketers all over the world.